This module will provide an opportunity to apply theoretical processes to 'real-life' cases. Particular importance is attached to the transferability of such knowledge to the individual participants' workplace environment. Students are expected to explore new concepts and apply creative solutions to business processes and problems. Included is also a two-day case study module with the Bergamo Master course in Italy. In addition, basic research skills required to conduct scientific (market based) research, will be developed. This course may be used to develop the basic structure for the master thesis.
- application of the case study method to work-place problems
- acquisition of basic research skills: research design, quantitative and qualitative analysis
- market research: primary and secondary research, questionnaire design, data collection and evaluation