Modules

mba modules

Objectives

Participants will be exposed to various marketing and strategy tools within a sectoral, regional, international and/or intercultural setting. This module may take place at a foreign partner university (currently Pfeiffer University, Charlotte, USA). Participants are expected to deepen their knowledge in the field of international marketing and strategy and its relevance to corporate activities. 

 

Topics

  • application of acquired marketing and strategy skills
  • marketing and distribution as elements of a coporate, interdepartmental management system
  • planning direction and control of international marketing and strategy activities