Participants will be exposed to various marketing and strategy tools within a sectoral, regional, international and/or intercultural setting. This module may take place at a foreign partner university (currently Pfeiffer University, Charlotte, USA). Participants are expected to deepen their knowledge in the field of international marketing and strategy and its relevance to corporate activities.
- application of acquired marketing and strategy skills
- marketing and distribution as elements of a coporate, interdepartmental management system
- planning direction and control of international marketing and strategy activities