Modules

modules

Objectives

Enable students to analyze, explain, and assess digital business models, their structure, and their components, thereby preparing students to assume an active, leading role in the development, implementation, management, and ongoing improvement of digital business models. Empower students to (help) design, plan, manage, and support the digital transformation of a company.

Topics

  • industry 4.0 – from technologies to economic aspects
  • business models – general overview, structure, components, and basic types
  • digital business models – the digital perspective, categories, and examples
  • the digital transformation – impact on companies, markets, and competition; planning and management
  • funding digital businesses – investors and how to work with them

For more information aobut our syllabus in Digital Business please have look here and press the "plus" button.


Syllabus | Digital Business

Short description of course content and goals:

Enable students to analyze, explain, and assess digital business models, their structure, and their components, thereby preparing students to assume an active, leading role in the development, implementation, management, and ongoing improvement of digital business models. Empower students to (help) design, plan, manage, and support the digital transformation of a company
Students receive an overview of the relevant conceptual dimensions (layers), spanning technology, processes, organizational, business, and market aspects. Students work in groups to tackle case studies based on their "real life" business context. Thereby, they not only develop their individual and social skills, but also become familiar with an interdisciplinary setup and performing in a cross-functional environment.

Table of Contents (preliminary):

I. Industry 4.0

1. Terms and Fundamentals of Industry 4.0/ Digitization
2. Technologies 4.0
3. Chances of Industry 4.0
4. Necessities Industry 4.0
5. Status Quo Industry 4.0
6. Examples Industry 4.0
7. Basics on Economical Calculations of Effects in Industry 4.0/Digitization
8. Case Study
9. Digital Transformation Strategy

II. Business Models

1. Introduction to Business Models
2. Definition and basic structure
3. Characteristics and evaluation criteria
4. Value capturing models – the revenue side
5. Value creation models – the production side

III. Digital Business Models

1. The Digital Perspective
2. A Framework for Analyzing Digital Business Models
3. Digital Business Models: Categories and Examples

III. The Digital Transformation

1. A look at industries in Transformation: case studies
2. Defining the Digital Transformation
3. Information products: fuel for the Digital Transformation
4. The Digital Transformation of companies
5. The Digital Transformation of markets and competition
6. Planning the Transformation
7. Managing the Transformation

IV. Funding Digital Businesses

1. The investor's perspective
2. Working with investors

Literature:

Wirtz, B.: Digital Business Models – Concepts, Models, and the Alphabet Case Study; Springer Nature Switzerland AG, 2019.

Iansiti, M.; Lakhani, K. R.: Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business, Harvard Business Review Nov. 2014, available online at: https://hbr.org/2014/11/digital-ubiquity-how-connections-sensors-and-data-are-revolutionizing-business; accessed June 20, 2018.

Porter, M. E.; Heppelmann, J. E.: How Smart, Connected Products Are Transforming Competition, Harvard Business Review Nov. 2014, available online at: https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition; accessed June 20, 2018.

 

Grading Criteria:

Grading for the course will be based entirely (100%) on a group case study. Groups of 3 to a maximum of 4 students will be assigned a case study to be addressed by the entire group. Groups will work outside class, conduct research, perform analyses and develop content in order to prepare a presentation (power point or comparable format, total presentation time 60 minutes + 30 minutes discussion). Every group member is required to present a part of the case study solution. Grading will reflect both the group achievement as well as individual presentations.

 

Selection of Case Studies:

Every group is expected to identify (or define) a topic related to the context of manufac-turing or production of physical goods, which should originate from the employer of (at least) one group member. Based on that choice every group will develop a digitization roadmap for their respective company as the first part of their case study. As the second part, every group will assess the current business model of that company, develop a possible digital business model, and sketch a feasible path for the transformation.