Modules

mba modules

modules

Objectives

After completing this module participants should be in a position to define and interpret the basic concepts of business administration. A business management game will provide participants with an opportunity to practice newly acquired skills. 

 

Topics

  • principles of planning and controlling a business
  • performance measurement and accounting systems
  • basic terminology used in business administration / financial and economic indicators
  • core functions, i.e. procurement, production, sales, human resources management and controlling

Objectives

The focus of this module will be on the development of leadership skills required to accept senior managerial responsibilities. In addition, staff involved in international operations will need specific social and intercultural competence in counseling, communicating and negotiating. The unit will therefore focus on both cognitive and applied points of view as well as aspects of intercultural training and communication. 

Topics

  • fundamentals of leadership
  • principles and rules of intercultural communication
  • aspects of the negotiation process in specific cultural settings
  • essentials of intercultural communication
  • cultural sensitivity (verbal and non - verbal communication)
  • managing intercultural relationships

Objectives

Participants of the module shall understand to apply the toolkit of investment and finance analysis in the field of their particular professional environment. 
 

Topics

  • capital market theory, measures of risks like volatility and value at risk
  • valuation of fixed income and floating securities as well as stocks
  • valuation and application of listed and OTC-derivatives like interest rate swaps, forward rate agreements, futures, options

Objectives

To provide the skills needed to analyze and interpret dynamic environments; to formulate company strategies, and establish organizational capabilities in line with market requirements. Particular attention will be paid to the development of relevant skills in change, project and operative management required to implement strategies. 

Topics

  • environmental analysis (political, economic, consumers/demand, competitors, stakeholders)
  • analyzing organizational strategies and capabilities
  • formulating and implementing strategies and capabilities
  • change management
  • project and operative management

Objectives

This module develops the student's ability to read, understand, and use corporate financial statements. It is oriented toward the user of financial accounting data (rather than the preparer) and emphasizes the reconstruction of economic events from published accounting reports such as balance sheets, income statements and statements of cash flow. The course covers not only the German Accounting Rules (HGB), but also International Accounting Standards (IAS). 

Topics

  • techniques of financial accounting, the revenue / cost matching process
  • compiling, analyzing and presenting financial statements including balance sheets
  • ratio analysis
  • international accounting standards (USGAAP and IAS)

Objectives

Participants will be exposed to various marketing and strategy tools within a sectoral, regional, international and/or intercultural setting. This module may take place at a foreign partner university (currently Pfeiffer University, Charlotte, USA). Participants are expected to deepen their knowledge in the field of international marketing and strategy and its relevance to corporate activities. 

 

Topics

  • application of acquired marketing and strategy skills
  • marketing and distribution as elements of a coporate, interdepartmental management system
  • planning direction and control of international marketing and strategy activities

Objectives

To gain insight into cost effectiveness; to create an understanding for targets and tasks of managerial accounting; to interpret prerequisites and stages and systems of cost effectiveness; to develop a general appreciation for accounting issues. 

Topics

  • Cost structure analysis
  • Product costs, sales profits per product
  • Revenue planning system; principal agent problems
  • Reporting
  • Introduction to product calculation
  • Sales controlling, revenue generating incentives
  • Advanced product calculation
  • Applied sales controlling
  • Investment appraisals
  • Cost centre accounting; cost saving incentives
  • Activity Based Costing
  • Case studies

Objectives

Participants will acquire essential knowhow in the field of international marketing based on the international marketing mix. 

Topics

  • the global environment and strategies for internationalization
  • market segmentation
  • strategic and operative market research
  • culture-related buying behavior
  • managing the marketing mix

Objectives

This module will provide an opportunity to apply theoretical processes to 'real-life' cases. Particular importance is attached to the transferability of such knowledge to the individual participants' workplace environment. Students are expected to explore new concepts and apply creative solutions to business processes and problems. Included is also a two-day case study module with the Bergamo Master course in Italy. In addition, basic research skills required to conduct scientific (market based) research, will be developed. This course may be used to develop the basic structure for the master thesis. 

 

Topics

  • application of the case study method to work-place problems
  • acquisition of basic research skills: research design, quantitative and qualitative analysis
  • market research: primary and secondary research, questionnaire design, data collection and evaluation

Objectives

Corporate ventures into international activities should be preceded by a systematic and professional analysis of the external (economic/political etc.) environment of the host country. Economic stability forms one of the basic requirements for the achievement of adequate returns on investment and as such substantially influences the strategic planning process of multinational enterprises. The course will provide a sound introduction to these topics and will make participants familiar with methods to assess macroeconomic risks and policy concepts. 

 

Topics

  • measuring economic activity and performance
  • commercial banking and capital markets
  • aggregate demand and supply, business cycles and short-term macroeconomic policy options
  • structural market inefficiencies, supply side economics and long-term macroeconomic policy options
  • central bank systems and monetary policy options
  • issues in international economics: balance of payments, reasons for and barriers to international trade, exchange rates and the international monetary system

Objectives

To analyze the key (sales management) success factors used by international firms and how these can be transferred and applied across cultural boundaries. Particular attention will be paid to the business-to-business sector. 

Topics

  • methods of organizing international
  • sales structures and processes
  • systematic market development
  • instruments for directing and controlling
  • international sales
  • setting up sales information systems
  • establishing customer relationships
  • sales staff leadership and motivational practices in an intercultural context

Candidates completing the master's thesis are expected to use their theoretical understanding to deal with a practical business issue in a methodologically appropriate manner. The thesis is written in the English language. The time allotted to this assignment is three months. Candidates, subject to approval, may propose a theme or project of their own choice, preferably out of their own professional background.