Staff

international marketing | intercultural communication

Herr Professor Dr. Mauro Cavallone E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

STUDIES IN ITALY

07.1976 Secondary School Liceo F. Lussana, Bergamo

08.07.1980 University of Bergamo Degree in Economics

17.12.1993 University of Urbino Degree in Sociology

 

STUDIES ABROAD

16.07.1984 – 07.09.1984 Saint Joseph's University, Philadelphia (USA). ELS English Course, Certificate T.O.E.F.L.
01.10.1984 – 18.12.1984 Saint Joseph' s University, Philadelphia (USA). Courses in Marketing MBA: “Consumer Behaviour” & “Marketing Research”


ACADEMIC EXPERIENCE IN ITALY

  • Since 1982 University of Bergamo Teaching Assistant of Prof. Alberto Marino in “Marketing Research Techniques”.
  • Since 1985 University of Bergamo Senior Lecturer in several Marketing Seminars and tutor of numerous graduation thesis.
  • Since 1995 University of Bergamo Teacher in “Marketing”.
  • Since 1996 University of Bergamo Teacher in “ Marketing Internazionale”.
  • Since 2002 University of Bergamo Partnership with Missouri University, USA: Teacher in “International Marketing” for Italian and American students (in English).
  • Since 2005 University of Bergamo Researcher
  • Since 2012 University of Bergamo Associate Professor
  • Since 2013 University of Bergamo Professor of Marketing Strategies
  • Since 2013 University of Bergamo Director School of Management (S.d.M.)


AREAS OF RESEARCH

1. Customer retention
2. Consumer behaviour
3. Cross-cultural communication
4. Marketing of services
5. ITER model