strategic and operative management | international marketing

Herr Professor FreidankE-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: +49 (0)641/309-2709 or -2707
Fax:     +49 (0)641/309-2906  

General data:

  • Born in 1968   
  • Doctor of Business Administration (D.B.A.) in Strategic Management with Prof. H. Igor Ansoff (1994) – Topic of Dissertation: “Managing Transformational Change in German Business Firms”, MBA (1991), B.S. in International Business (1990) from United States International University in San Diego
  • Seven years of professional experience with KarstadtQuelle AG as internal consultant charged with marketing and strategy projects, Assistant to the CEO in charge of co-ordination of synergy projects in the merger between Karstadt and Quelle, Head of the Business Development Department and with Vaillant GmbH.
  • Last position: project leader of the marketing and sales integration project between Vaillant GmbH and Hepworth plc. – the biggest European merger in the heating appliances sector so far
  • Starting in January 2002 as professor of Marketing and International Business at the University of Applied Sciences Giessen-Friedberg
  • Program director for the MA International Marketing Program and the Executive MBA program
  • Ongoing consultancies and sponsored research: selected projects with companies including Eby Lilly, ARDEX, BPIe.V., Nebus, City of Wetzlar, Holzapfel Group
  • Archivary work for the "Wissenschaftsrat" (Science advisory Board of the German Government
  • Supporting professor at the marketing students’ association MTP: Marketing zwischen Theorie und Praxis – Germany's largest student marketing association


  • Freidank, Jan (2008): "Ranking der Wirtschaftsbereiche" Die neue Hochschule, Bonn, Band 49, Heft 2/08, S. 24-27
  • Freidank, Jan / Birkenhäger, Jochen (2004): "Die Optimierung von Kundenbeziehungen, Eine neue Dienstleistung stellt sich vor", Pharma Marketing Journal, 4/2004
  • Freidank, Jan (2007): "Organisationsentwicklung und Change", ZFU International Business School, Lektion 9, Fernlehrgang für Nicht-Betriebswirte, Thalwil, Zürich
  • Freidank, Jan (2007): "Strategieumsetzung und Change", ZFU International Business School, Lektion 10, Fernlehrgang "Strategisches Management", Thalwil, Zürich
  • Freidank, Jan (1994): "Managing Transformational Change in German Business Firms", Dissertation at the United States International University, Sand Diego, USA