About us

About Us


The Program

about usOur MBA (Master of Business Administration) Program offers you a rich set of skills and knowledge in the field of general management, & strategy.

More than 10 relevant Course modules cover relevant fields such as Accounting, Strategic Management, Marketing or Business Development.

Professors with profound business experience enhance your management skills and prepare you for future leadership positions.

The small course size - under 25 students from various business fields and jobs – ensures a learning experience.

You will work together on business projects and case studies from real company environments. The MBA will expose you to new perspectives and expand your horizon.

 

The University

With around 20.000 students, the Technische Hochschule Mittelhessen is the second largest University of Applied Sciences in Germany. Over 80 programs in various fields of engineering and business are offered – all with a strong focus on practical application and scientific excellence. The Campus Friedberg, close to Frankfurt (Main), is only 2 walking min. away from the local train station.

∅ course size

23 students

∅ student age

32 years

∅ work experiance

5 + years

∅ international students

17 students

Location of the MBA Program in Friedberg

Rhein-Main Area

OpenStreetMap friedberg

Staff

international marketing | intercultural communication

Herr Professor Dr. Mauro Cavallone E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

STUDIES IN ITALY

07.1976 Secondary School Liceo F. Lussana, Bergamo

08.07.1980 University of Bergamo Degree in Economics

17.12.1993 University of Urbino Degree in Sociology

 

STUDIES ABROAD

16.07.1984 – 07.09.1984 Saint Joseph's University, Philadelphia (USA). ELS English Course, Certificate T.O.E.F.L.
01.10.1984 – 18.12.1984 Saint Joseph' s University, Philadelphia (USA). Courses in Marketing MBA: “Consumer Behaviour” & “Marketing Research”


ACADEMIC EXPERIENCE IN ITALY

  • Since 1982 University of Bergamo Teaching Assistant of Prof. Alberto Marino in “Marketing Research Techniques”.
  • Since 1985 University of Bergamo Senior Lecturer in several Marketing Seminars and tutor of numerous graduation thesis.
  • Since 1995 University of Bergamo Teacher in “Marketing”.
  • Since 1996 University of Bergamo Teacher in “ Marketing Internazionale”.
  • Since 2002 University of Bergamo Partnership with Missouri University, USA: Teacher in “International Marketing” for Italian and American students (in English).
  • Since 2005 University of Bergamo Researcher
  • Since 2012 University of Bergamo Associate Professor
  • Since 2013 University of Bergamo Professor of Marketing Strategies
  • Since 2013 University of Bergamo Director School of Management (S.d.M.)


AREAS OF RESEARCH

1. Customer retention
2. Consumer behaviour
3. Cross-cultural communication
4. Marketing of services
5. ITER model

Partner Universities

Pfeiffer University, Charlotte logo

University of Bergamo logo

Baltic Management Institute (BMI) logo

ZEvA logo

accreditation

Stiftung Akkreditirungsrat logo