Course 09 - International Marketing II

Objectives

Participants will be exposed to the use of various marketing tools within an international and intercultural setting. Participants are expected to deepen their knowledge in the field of international marketing and its relevance to corporate activities. The students stay a week at the Pfeiffer University Charlotte, NC/USA 

Topics

  • marketing and distribution as elements of a corporate, interdepartmental management system
  • planning, direction and control of international marketing activities
  • optimal, country specific, distribution systems
  • solving intercultural problems (troubleshooting) resulting from various conflicts of interest