Aug 17/18 "Schnupper"- course in Giessen

opendays For August 17/18, 2007, we are offering a Marketing Compact "Schnupper"-course in Giessen for Academics with at least three years professional experience. The fee for the 2-day lecture (each: 9:00 - 18:00) will be EUR 50, payable as a donation to our charity organisation "Smiling Children". Please apply via This e-mail address is being protected from spambots. You need JavaScript enabled to view it

At "Downloads", category "information" -> "syllabus" you will find the course details for the Aug 17/18 Marketing Compact course. This is a great opportunity to participate in a complete unit for an unbeatable price!

Friday, 17.08.2007, 09:00 – 13:00 (room no.: see Blackboard TH GI, Geb. E)
International Marketing
• Relationship and development of sales and marketing
• Sales targets and functions of marketing management
• Environment of marketing
Friday, 17.08.2007, 14:00 – 18:00
International Marketing
• Marketing Research
• Foundation of consumer behavior

Saturday, 18.08.2007, 9:00 – 13:00 (room no. see Blackboard TH GI, Geb. E)
International Marketing
• Marketing instruments: Product
• Marketing instruments: Price

Saturday, 18.08.2007, 14:00 – 18:00
International Marketing
• Marketing instruments: Place
• Marketing instruments: Promotion

By the way, for the MBA VI we extended our application deadline because of the event mentioned above and because of our "Open Day" taking place at Sept. 8 in Friedberg.

PP: Visit our Alumni section and Alumni Press to see what's on in September!