Prof. Dr. Juliane Staubach

E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: +49 (0)641/309-2755
Fax:     +49 (0)641/309-2906



 
 
 
 
 
 
General data:
  • born 1978, married, two kids
  • 1997-2001: Study of business administration in Cologne, Leipzig, Barcelona (Diplom-Kauffrau), Internships and projects at Bayer AG, Allianz AG, Siemens AG, Kienbaum Executive Consultants und Accenture
  • 2001-2003: Marketing-Consultant especially in the areas of market research and strategy in St. Gallen and Frankfurt for companies like Coca Cola and Schüco
  • 2004: PhD (Dr. rer. pol.) at the Hochschule St. Gallen (HSG), Switzerland
  • 2009: Degree in Organisational and Executive Coaching at the NYU, New York, USA
  • 2004-2010: Manager for the international consumer goods company Procter & Gamble (P&G) in Schwalbach/Taunus, working in the areas of Key Account Management and Market Strategy & Planning. Lecturer at the universities of applied sciences in Nürtingen and Karlsruhe
  • 2010: Professor for marketing and sales, University of Applied Sciences, Department of Business Administration. Director of the English master program International Marketing (Master of Arts)

 

Publications:

  • Investorenbindung als Ziel des Finanzmarketings – Eine Analyse des Verhaltens privater Investoren von DAX-Unternehmen, Bamberg 2004.
  • Beitrag über Kommunikationscontrolling, in: Zeitschrift für Controlling, 21. Jg., 11/ 2009, S. 635-636.
  • Beitrag über Marketingcontrolling, in: Zeitschrift für Controlling, 22. Jg. 6/2010, S. 311-313.
  • IAS 38 und das Controlling von Forschung und Entwicklung – Eine empirische Untersuchung,  in: PiR, 11/2009, S. 324-333, zusammen mit A. Bramann.